Designation: Senior Website Content Writer
Desired experience: 5 -7 yrs
Qualification: Bachelor’s degree in English, Journalism
Salary: Negotiable
Job location: Delhi-ITO
Total Employees: 200+ Members
Working Days: Monday to Saturday
KRAs:
1. Content Review and Quality Assurance:
● Review content created by other writers to ensure accuracy, clarity, and
adherence to style guidelines.
● Provide constructive feedback and guidance to writers for improvement.
● Ensure content meets established KPIs and standards.
2. Content Engagement and Readability:
○ KPI: Flesch-Kincaid Reading Ease Score: Maintain above 80 score for all
content (targeting easier readability for UK audiences).
3. Accuracy and Cultural Nuances:
○ KPI: Zero spelling and grammar errors in all content (as evaluated by a
professional editor or reputable grammar checking tool).
○ KPI: Content adheres to British English spelling, punctuation, and
grammar conventions.
○ KPI: Content avoids cultural references or slang not understood by the UK
target audience.
4. Website Brief Adherence:
○ KPI: All content adheres to the agreed-upon website brief (word length,
tone, target audience, key messages, etc.).
5. SEO Optimization:
○ KPI: Keyword density within the recommended range for targeted
keywords.
○ KPI: Meta descriptions optimized for click-through rates and include
relevant keywords.
○ KPI: Compelling calls to action (CTAs) that encourage conversions.
Qualifications:
● Bachelor's degree in English, Mass Communication, or a related field.
● Must have studied in English medium in school.
● Class 12 English score to be a minimum of 90/100.
Software Knowledge:
● Proficient in word processors (Microsoft Word, Google Docs).
● Grammar and spell-check tools i.e Grammarly
● Knowledge of Plagiarism checkers i.e. Copyscape, Turnitin
● Ability to write effective GenAI prompts
● Ability to judiciously use AI tools for self review and continuous improvement of
work quality
Essential Requirements:
● Experience in writing & reviewing website content.
● Written content for global markets.
● Strong command of grammar & punctuation.
● Excellent research abilities.
● Should have a portfolio showcasing diverse and well-crafted written content.
● Familiarity with SEO principles and best practices.
● Certification in Digital Marketing - Effective SEO Techniques.
Preferred Skills / Requirements:
● Experience in creating content for digital marketing and social media.
● Detail-oriented with a keen understanding of brand consistency.
● Ability to adapt writing style to different audiences and platforms.
● Ability to collaborate effectively in a team environment.
● Content writing/ creative writing certificate will be preferred.
● IELTS certification
Experience:
● 5-7 years of work experience in the similar role.
Please fill the following details
1) Current CTC
2) Expected CTC
3) Notice Period
4) Current Location
5) Reason of Change
6) Years of Experience
For more details mail your CV at career@destinyhrgroup.com
For other job openings please visit this link: http://www.destinyhrgroup.com/jobs/
Jobs for Senior Website Content Writer in Delhi - ITO , Senior Website Content Writer Jobs in Delhi - ITO
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